A majority (70%) of U.S. adults agree that environmental certification of a company’s facility by a third-party organization such as the U.S. Green Building Council would enhance their opinion of the business, according to a recent nationwide survey commissioned by Sealed Air’s Diversey business.
Diversey’s study, conducted by telephone by Harris Interactive, surveyed a random sample of 1,016 U.S. adults regarding the impact of environmental building certifications on Americans’ opinion of a business. Key findings include:
• 69% agree that they would prefer to work in a facility that has been certified by a third-party environmental organization;
• 64% agree that they would prefer to patronize a business whose facility is certified by a third-party environmental organization;
• 49% feel better about doing business with a company whose facility is certified by a third-party environmental organization; and
• 48% indicated that third-party environmental certification of a facility improves their image of a company.
"This research demonstrates that Americans understand the value of green building certifications and appreciate businesses that make the investment to provide sustainable, healthy environments,” said John Matthews, senior vice president and chief sustainability officer for the Diversey business. "Consumer perceptions and behaviors are becoming the catalysts for the growing sustainable facility movement."
Diversey released the findings of the survey during a Web-based program titled "The State and Impacts of Green Buildings,” hosted by GreenBiz.com, a website of Greener World Media.